With 15 years of experience in adventure tourism, Oxalis Adventure is proud to be a pioneer in Vietnam in developing and operating highly sustainable tourism products.
Oxalis began its journey in 2011, focusing on tourism in areas of unique natural wonders and cultural heritage in Phong Nha-Ke Bang National Park and Tu Lan Save System. These are strictly monitored locations to ensure conservation principles, requiring tourism operators to have sustainable development strategies and operation models. Oxalis’ sustainability in tourism operations is not only demonstrated through environmental protection but also through the successful maintenance of local community involvement throughout its operations and the continuous creation of economic value for the locality through budget contributions, job creation, and the introduction of popular and highly rated adventure tours.
With its achievements, Oxalis has been trusted to contribute valuable ideas to promoting Vietnamese tourism through participating in tourism promotion projects with worldwide channels such as Nat Geo, BBC Planet Earth, ABC News, Travel Channel or being the co-ordinator of destination promotion trips for international filmmakers in Hollywood in 2019 and 2024. We have also been trusted by provincial tourism departments and travel companies to become consultants when opening and developing tour packages, especially adventure tours, ecotourism products, or community-based tourism products.
With the establishment of the Oxalis Empowerment Center (OEC), we are ready to share our accumulated knowledge and experience through consulting services in developing sustainable tourism products, community-based tourism, and consulting on management, marketing, and sales solutions to operate tourism products effectively.
Sustainable Ecotourism and Green Tourism Product Development Consulting
Sustainable ecotourism and green tourism have become increasingly popular worldwide. Not only do they offer unique experiences for travelers, but they also play a vital role in protecting natural resources, maintaining ecological balance, and promoting the socio-economic development of local communities.
At Oxalis it’s Sơn Đoòng Cave Expedition that sets a prime example of Oxalis’ sustainable development philosophy. From following fixed trails to using reusable water bottles and composting toilets, etc. every aspect of the tour is designed to minimize environmental impact. Other products such as Tu Lan Cave System, Hang En, Hang Va, and Hang Tien tours offer similar experiences, combining adventure tours with nature conservation.
In addition to generating economic benefits that contribute to overall development and environmental protection, Oxalis also creates economic opportunities for local communities. Currently, Oxalis has created hundreds of direct jobs and thousands of indirect jobs for people in Quang Binh province. This not only helps improve local livelihoods but also builds a sustainable partnership between businesses and the community.
Oxalis is ready to share our experience with other localities, supporting them in developing unique tourism products that attract both domestic and international tourists. These products not only contribute to economic development but also play an important role in preserving natural and cultural values, creating long-term benefits for local communities.
Our approach is to use the tourism operator and their products as a foundation to attract tourists, while the local community will participate as an inseparable supply chain of the tourism product. Combined with extensive experience in marketing, sales, and efficient lean operations management, we can provide sustainable development solutions for tourism businesses.
Community-Based Tourism Product Development Consulting
Rural tourism and community-based tourism have been present in Vietnam for a long time and have been given special attention for comprehensive development. We all agree that this is a sustainable type of tourism that creates long-term benefits for localities and promotes the economy if implemented effectively.
In Vietnam, there have been many tourism communities and projects that support and consult on community tourism that have been recognized by tourists. Oxalis is proud to be a tour operator that has co-operated and promoted community tourism products in Tân Hóa, the world’s best tourism village, awarded by UNWTO in 2023 to a tourism village that meets 12 out of 17 criteria for sustainable development goals.
As a local tour operator, Oxalis has worked with the tourism community in Tân Hóa to develop adventure tourism experiences while promoting and sharing the long-standing cultural values of the Nguon people of Tan Hoa through community tourism experiences. In addition, Oxalis is ready to share these experiences with other community tourism villages and any businesses with common interests.
Oxalis’ approach to community tourism is for businesses to work together with the community. By mastering customer insights, effective marketing strategies, and transparent, efficient management and operational practices, businesses can collaborate with communities to generate sustainable value, thereby delivering lasting benefits to the local communities and the business itself.
Marketing, Sales, and Management Solutions Consulting
In any business, effective marketing and sales practices, as well as well-executed operation and management, help businesses increase revenue efficiency and optimize costs. These are key factors for businesses to achieve profitability and sustainable growth.
With a 15-year journey from a small business with only a few members, Oxalis has grown into a group consisting of two member companies which are hiring 200 full-time employees, 500 part-time workers, and thousands of workers in the supply chain. This success comes from continuous learning and applying marketing strategies and sales tools matching to the market movements, as well as effective management, operation, and financial-accounting and human resource control principles. Our orientation is to consult and share practical experiences in operating tourism products with businesses and individuals with the same interests:
In terms of marketing and sales, we provide comprehensive solutions from website building, content development, to training marketing teams to implement effective marketing strategies. In addition, we support training the sales department and customer services, handling customer service situations to optimize the ability to attract customers and increase the value of tourism products.
In terms of business management, Oxalis provides methods for building processes suitable for the scale and industry of each unit. We also share cost optimization solutions, human resource management, tour booking systems, room management systems, customer chat systems, and many other supporting tools. These methods and tools not only help businesses operate efficiently but also enhance their competitiveness in the market.
Oxalis is committed to working with businesses to establish marketing and sales strategies as well as build and develop sustainable management solutions, contributing to the long-term success of your business.
Ms. Nguyen Ha Dung currently holds the position of Deputy General Director at Oxalis. Beyond her specialized responsibilities in Finance, Accounting, Human Resources, and Projects, she is also a pioneer in developing and completing Oxalis internal control system, reporting processes, and training programs, ensuring the efficiency and effectiveness of the
With over 10 years of experience in adventure and experiential tourism, Ms. Le Thi Hai Yen has contributed to Oxalis’ growth through her roles as Sales Director and Operations Director at Oxalis Adventure Tours. With diverse work capabilities and a practical work style, she is a skilled manager capable of
Howard Limbert is a British cave explorer with over 50 years of unparalleled expertise in cave exploration, surveying, and safety. As the leader of the British-Vietnamese Caving Expedition and a member of the British Cave Research Association (BCRA), he has participated in expeditions worldwide and spearheaded major projects in Vietnam.
Mr. Nguyễn Châu Á, the Founder and CEO of Oxalis Adventure Tours, is widely recognized as a successful business leader. Beyond his creative vision and ability to turn ideas into reality, Mr. Nguyễn Châu Á has demonstrated exceptional leadership skills in training and developing people.
Mr. Nguyen Anh Duc is an outstanding and experienced Director who has held various key positions such as Operations Director, Sales Director, and was once a highly respected & recommended Adventure Tour Guide.
With a unique passion for adventure tourism and solid expertise, Mr, Pham Hong Dai has become a vital contributor to ensuring safety and enhancing the credibility of Oxalis Adventure Tours. Affectionately nicknamed “Dai Bigben” for his dynamic and humorous working style, he is not only an experienced professional but also
As a Safety Specialist, Dũng is responsible for providing professional training on safety management to the tour guide team and ensuring the safety of guests throughout their journeys. His wealth of knowledge and experience has made him an inspiration and motivator for both his colleagues and the guests he guides.
Mr. Lê Thanh Vương has nearly 10 years of dedication as a Senior Adventure Tour Guide. With exceptional professional skills and remarkable training abilities, he officially became Oxalis’ Tour Guide Manager in 2023.
With extensive expertise and a disciplined, professional work ethic, Mr. Thin is not only an exceptional manager but also a devoted trainer. He has organized numerous practical training sessions, providing immense value to Oxalis’ team of guides, operators, and porters. His approachable and humble demeanor has made these sessions truly
Safety Specialist Mr. Ho Trung Hieu, one of the leading Safety Experts at Oxalis Adventure, has been with the company for 9 years, providing peace of mind and exceptional quality to adventure expeditions. Born and raised in Phong Nha, he developed a deep love for nature and a passion for
